![]() ![]() The results basically corresponded with impressions given by other students who spent an entire class with those professors - thus proving that there is some mysterious and powerful part of our subconscious that can make accurate snap judgments.īut then later on in the book, in the "rapid cognition is bad" section, Gladwell warns us that, in general, people instantly like tall, attractive white people better than short, unattractive minorities. To support his "rapid cognition is good" section of the book, he uses an example of a psychological test where students were able to tell whether or not a professor was good at their job by simply watching a 5 second clip of them lecturing with the sound turned off. There are many times when I felt that Gladwell contradicted himself. We should learn to trust our snap judgments, even in seemingly complex situations where we don't have a lot of information.īasically the book gives scientific and anecdotal evidence on why rapid cognition can be both a good and bad thing, without offering us much advise on how to tell the difference between situations where we should or shouldn't trust our instincts. Rapid cognition is an exciting and powerful way to use your brain's quick, intuitive capabilities to make stunningly accurate decisions, and can even lead you to have better success in sports, business and politics. ![]() ![]() ![]() Split decisions can be good better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence. ![]()
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